Marketing Insights Specialist

About the Role

Base Location: Perth, Glasgow, Reading, Cardiff, Belfast or Dublin (this is a hybrid role with 2 days per week based in one of our offices)

Salary: €48,500 - €72,700 + performance-related bonus + a range of benefits to support your finances, wellbeing and family.

Working Pattern: Permanent | Full Time | Flexible First options available

As a member of our marketing team, you will play a key role in transforming data into actionable insights to drive performance improvements and inform strategic decisions. This role is focused on enhancing our understanding of marketing effectiveness and market positioning by managing and analysing data, evaluating marketing performance, and reporting competitor and market trends. You will be working across SSE Airtricity (B2C & B2B) and SSE Energy Solutions brands (B2B) in Irish and GB markets.

You’ll work with a diverse range of data sources, using your analytical skills and technical expertise to support data standardization and visualization, helping the team make informed and impactful business decisions. In this role you'll be responsible for:

- Data Management and Reporting: Assist in defining reporting requirements and identifying data gaps. Develop and maintain processes to gather and clean data from various sources.

- Performance Evaluation: Support the accurate and timely reporting of KPI's and metrics to evaluate the effectiveness and Return on Investment of marketing campaigns.

- Competitor and Market Analysis: Perform regular competitor and market analysis, to benchmark marketing performance and identify industry trends.

- Marketing Initiative Assessment: Support in conducting thorough assessments of marketing initiatives, recommending adjustments based on performance insights and market trends.

What do I need?

To be considered for this role, we would love you to have:

- A background in Performance Marketing or Economics with demonstrable interest and experience in behavioural economics and consumer influence. 

- The ability to develop valuable insights and craft compelling stories from data and to evaluate performance, with demonstrable experience in a similar role.

- The ability to work with multiple data sets from a variety of sources and provide best practice on data standardisation and visualisation using Excel / Power Query / Power BI / Python / GA4.

- A team player approach with good collaboration skills and an ability to co-create requirements and roadmaps. 

About our Business

SSE is a multinational energy company listed on the FTSE 100, with a vision “to be a leading energy company in a net zero world”. We’re investing £20.5bn+ by the end of the decade to help deliver our Net Zero Acceleration Programme.

Part of SSE Plc, Energy Customer Solutions is the Customer facing division – providing energy and low carbon solutions to over 1.3million customers. We have a strong market position with great customer relationships and expert customer teams working in Belfast, Cardiff, Dublin, Perth, and Reading. ​

In Great Britain we operate under the brand SSE Energy Solutions providing energy and related energy solutions (EV, Solar, Smart, Heating & Cooling etc) to businesses of all sizes and public sector organisations across Great Britain.

In Ireland – we operate under the brand SSE Airtricity providing energy and related energy solutions (Solar, EV etc) to homes, businesses including public sector organisations across the island of Ireland.

We have ambitious targets to help our customers on their journey to Net Zero by increasing the accessibility of green energy solutions through the provision of customer-driven propositions and we’re a partner to customers and stakeholders as they seek ways to respond to the climate crisis.

Help us power change.

What’s in it for you?

An excellent package with 34 days holiday entitlement (including public holidays), enhanced maternity/paternity leave, discounted healthcare, salary sacrifice car leasing and much more, view our full benefits package on our careers site.

As an equal opportunity employer we encourage diversity and are committed to creating an inclusive environment for all employees. We actively encourage applicants from all protected characteristics and commit to providing any reasonable adjustments required during the application, assessment and upon joining SSE. Search for ‘Inclusion & Diversity at SSE’ to find out more.

Next Steps

All applications should be submitted online, and we'll be back in touch after the vacancy closing date to let you know the outcome.

If you would like to discuss any working differently requirements or adjustments you may require throughout the recruitment and selection process, please contact Andy on andrew.elder3@sse.com or 01738 340826.

Before commencing employment with SSE, you'll be required to fully complete our pre-employment screening process consisting of a basic criminal records and credit check.

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